Corporate Strategy and Economic Development: A Perspective with Analytical Tools Application -厦门大学金融系

Corporate Strategy and Economic Development: A Perspective with Analytical Tools Application
主讲人 Tingchi Liu 简介 <p><strong>&nbsp;Outline:&nbsp;</strong></p> <p>&nbsp;</p> <div>&bull; Analytical tools for corporate strategies&nbsp;</div> <div>&bull; How international consulting firms apply analytical tools: Examples from McKinsey&rsquo;s &amp; Co. and Boston &nbsp; Consulting Group</div> <div>&bull; Market size estimation</div> <div>&bull; Financial framework</div> <div>&bull; Product-market expansion grid</div> <div>&bull; Applying analytical tools in economic development topics</div>
时间 2016-04-22(Friday)16:40-18:00 地点 N303, Econ Building
讲座语言 English 主办单位 WISE & SOE
承办单位 经济发展与传统文化研究中心 类型 系列讲座
联系人信息 主持人 Chia-Ling Chang
专题网站 专题
主讲人简介 <p>Dr. Matthew Tingchi Liu, Ph.D. is Associate Professor of Marketing, University of Macau. He is also the Coordinator of General Education Enhancement of Centre for Teaching and Learning Enhancement (CTLE), University of Macau. Prof. Liu is an active researcher with over 80 English academic papers published in referred journals and top conference proceedings. His work has appeared in Marketing Letters, European Journal of Marketing, Industrial Marketing Management, Journal of Service Marketing, International Marketing Review, Journal of Consumer Marketing, Journal of International Consumer Marketing, Journal of EuroMarketing, Asia Pacific Journal of Marketing and Logistics, Journal of Hospitality &amp; Tourism Research, International Journal of Contemporary Hospitality Management, International Journal of Mobile Communications, among others (see details in http://www.umac.mo/fba/staff/matthewliu.html). Prof. Liu is also an active member of American Marketing Association, European Marketing Academy, and Academy of Marketing Science. Prof. Liu is also an editorial member of Journal of Marketing Theory and Practice. Dr. Liu also wrote over 100 column articles for newspapers and magazines in Macau and Hong Kong.</p> <div>&nbsp;</div> <div>Prof. Liu offered consultancy or training services to many international companies and governmental institutes, e.g. IBM (China), Samsung (China), Bank of China, State Grid Corporation of China, China Southern Power Grid, China Steel Corporation, CAM: Sociedade do Aeroporto Internacional de Macau S.A.R.L., Venetian Macao Hotel &amp; Resort, Banco Nacional Ultramarino S.A, Gabinete para a Protec&ccedil;&atilde;o de Dados Pessoais, and so on.</div> <div>&nbsp;</div> 期数 经济发展与传统文化研究中心系列讲座2016春季学期第二讲(总第13讲)
系列讲座