Overcoming Salience Bias: How Real-Time Feedback Fosters Resource Conservation
| 主讲人 |
Lorenz Gotte |
简介 |
<div>Abstract:</div>
<div>Inattention and imperfect information bias behavior towards the salient and immediately visible. They drive individuals to lose sight of long-term goals, such as leading a sustainable and healthy life, and promote overindulgence and waste. We show that providing real-time feedback on a specific resourceintense behavior can be a powerful remedy for this bias: In a large-scale field experiment, participants receive real-time feedback on their resource use. We find that this approach reduced resource consumption by 22% - much larger conservation gains than conventional policy interventions achieve. Real-time feedback directly overcomes salience bias, and avoids the negative psychological pressure that has been observed with widely-used policy interventions. Providing real-time feedback has the potential for cost-effective policy interventions aimed at resource conservation, and could help individuals eliminate salience bias in other domains of life.</div>
<p><span style=" font-size: 14px; line-height: 21px;">Note: The “WISE-IZA” seminar series is transmitted from IZA in Bonn using e-conference technology.</span></p> |
| 时间 |
2015-03-31(星期二)18:15-19:30 |
地点 |
N118 经济楼/Economics Building |
| 讲座语言 |
English |
主办单位 |
WISE-SOE |
| 承办单位 |
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类型 |
系列讲座 |
| 联系人信息 |
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主持人 |
Prof, Jiaming Mao |
| 专题网站 |
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专题 |
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| 主讲人简介 |
<p><span style="font-size:10.5pt">University of Lausanne and IZA</span></p>
<p><a href="http://www.iza.org/en/webcontent/personnel/vitae/goette_cv.pdf"><span style="font-size: 14px;">Prof. Lorenz Gotte' CV</span></a></p> |
期数 |
"WISE-IZA" Seminar Series No. 116 (No.3 of 2015 Spring) |
