| 主讲人 |
James Murphy |
简介 |
<p> <span style="font-size: 13px;">Abstract:</span><br style="font-size: 13px;" />
<span style="font-size: 13px;">In May 2008, the Alaska Legislature passed House Bill 166 which allows Alaskans filing for their permanent fund dividend online to donate all or part of this refund to eligible non-profit organizations around the state. In 2013, approximately 26,000 Alaskans contributed more than $2.4 million (or approximately 0.25% of the total amount received from the permanent fund). This paper reports findings from a natural field experiment implemented in conjunction with Pick,Click,Give designed to uncover why people donate through Pick,Click,Give and identify ways for the state of Alaska to increase both the number of donors and total dollars raised. More than 250,000 households throughout Alaska were randomized into either a control group or one of two treatment groups that received a personalized post-card. Our first treatment message highlights the personal benefits of giving and encourages individuals to “Warm Your Heart: Share Your PFD” Our second message highlights the benefits to other of giving and encourages individuals to “Make Alaska Better for Everyone: Share Your PFD”. Preliminary data suggest that our messages had a positive impact on giving; relative to 2013 we observe significant increases in the number of donors, average donations per donor, and total contributions.</span></p> |
